Google Trends is a great tool to give us information about the popularity of a particular niche and whether the demand in that niche is rising or not.
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Let’s dive into the tips on how to use Google Trends for your dropshipping store: 1. No matter how good you think the product might be, it will not sell without an audience ready to make a purchase. If Google Trends is used to analyze what people are searching for and dropshippers are looking to sell what people are looking for, it is a match made in heaven! How can Google Trends help you in your dropshipping store? So Google Trends is vital to dropshippers, not only to assess niche and product demand but also to understand geographical and demographic insights to tailor your offering and research your competition. You’ll be looking for a graph that shows stable upward growth, perhaps with seasonal spikes.Ī sudden spike upwards alerts us to a sign that there is increased demand for a certain niche or product, and we want to hop on that trend! It looks like some of us are on the right path with dropshipping! Let’s take a look at the graph produced by the keyword ‘Dropshipping’ by way of demonstration: Set your filter to ‘worldwide’ and your date range to the ‘past 5 years’ or ‘2004 – present’ (the next step could be to experiment with different time frames to find more current data using the ‘past 12 months’). To assess a trend or the demand for a certain product or niche, I suggest keeping your parameters broad to start with. You’ll want to go to Google Trends to test and experiment with these tips for using Google Trends for your dropshipping store. Of course, there’s no missing the impact of New Year Resolutions in January in the ‘diet’ graph above! It also allows you to evaluate seasonal trends clearly. Most importantly for dropshippers, Google Trends will help you assess products on the rise or decline, and you can monitor the position of your competitors too! In the example below, I’ve compared the various ‘diet’ niches over a ‘5-year’ time span to assess popularity using a ‘worldwide’ filter: This makes it easy to compare different queries directly. Google Trends has a ‘compare’ functionality where you can compare two or more different search queries. Worldwide, over 5 years (x-axis), “Paleo Diet” displays a down-trending search intent (y-axis). Search interest numbers represent search interest relative to the highest point on the chart (100) – this is not search volume.īy way of demonstration, take a look at this example: Using graphs, you can compare the search interest for different queries over time.Īn x-y axis graph will be produced with the x-axis representing ‘interest over time’ and the y-axis representing ‘search interest’. Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. Want to Learn More? What is Google Trends?
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